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Exhibiting Excellence at ACHEMA 2015

JA Harrison finds inspiration and opportunity in Frankfurt

When the chemical engineering world wants to meet, it does it at the ACHEMA exhibition. This year’s 5 day event, the largest of its kind in the world, saw over 166,000 participants from across the world gather in Frankfurt between 15-19 June – and JA Harrison was there.

Worldwide opportunities

“If you’re a business intent on making your mark on the global stage. You have to be at ACHEMA,” explains JA Harrison Director, Martin Shepherd. “You only have to tour the exhibition stands - and in around 20 miles of walking I’m sure we only covered around 70% of exhibitors – to realise the opportunities that exist for new business and new supply partnerships worldwide.”

The figures support Martin’s experience. In 2012, at the last ACHEMA event, almost 50% of the companies exhibiting in Frankfurt came from outside Germany, and almost 20% from outside Europe.

Of those exhibiting in 2012, almost 75% rated the success of the event as good or very good. Even though they were attending rather than exhibiting, Martin was similarly delighted with the results of this year’s edition of ACHEMA.

“We’ve held very positive meetings with a number of potential new clients and partners,” he reveals. “We’ll be discussing the details over the coming weeks.”

Becoming a main attraction
Those results, and the impression left by ACHEMA on Martin, JA Harrison General Manager Steven Tierney, and PTFE Engineering Manager, Paul Ratcliffe have inspired them to ensure that this will be the last ACHEMA event JA Harrison will attend as delegates. Next time, they’ll be exhibiting.

“Our visit to ACHEMA was part of our ongoing strategy to grow; not just in scale, but in profile and reputation,” says Steven. “We’re doing some amazing things for major clients, and we need to take that message to an international audience.

“We’re not a ‘small manufacturer’. We operate in the UK, the Middle East and Australia and we believe we can and should be competing with the very best in our industry. ACHEMA introduced us to a number of potential European partners and it’s clear that we can benefit them – in terms of market growth - as much as they can benefit us.

“That’s why, at the next ACHEMA exhibition in 2017, we fully intend to be one of the exhibitors – so our presence matches our capabilities and helps us grow still further.”

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