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Space to Grow Introducing the new Alliance and Heatshield in Cardiff

Why our latest Cardiff expansion has delivered far more than additional floorspace.


“It began with a need for more room,” explains JA Harrison Director, Keith Shepherd about the prime reason for the move of Alliance & Heatshield Engineering, a JA Harrison subsidiary, to new dockside premises in Cardiff. Yet the additional floorspace has brought with it many more benefits.


The new base boasts 6,000 sq ft expandable to 10,000 (compared to 3,000 sq ft in the company’s previous home). There’s a full office suite. The higher roof adds light and air, and with more equipment arrivals planned, finally there’s room to fit it all in.


We mean business
“The move puts us at the heart of an industrialised area on the docks at Cardiff,” says General Manager, Steve Tierney. “This is a busy, vibrant business area. There’s lots of industry round us, so in addition to bringing our established customers with us, we’re in a great position to service new clients.”


“There’s also the matter of expectation,” adds Keith. “As we’ve grown so the scale of clients we’re working with has grown too. They rightly expect us to have quality procedures, ISO accreditations, health and safety standards. And they also expect us to operate from a base where we can carry the stock they need; where we can meet and discuss their needs in comfort.


“That wasn’t something our previous premises were particularly suited to, but our new building tells our clients something about our credibility before they ever set foot inside. It shows them we mean business.”


Southampton in Cardiff
Is it fair to say that the new location and the new building are bringing a different type of client?


“I certainly think our clients are seeing us differently,” admits Steve. “Our old base probably gave the impression of being a supplier’s supplier – someone 3 or 4 tiers down the supply chain. Now we’re better able to demonstrate what we believe to be our true position: we’re a 1st tier supplier, someone to whom blue chip clients can turn for all their gaskets, seals and PTFE products.


“We’re now in negotiations for a number of major accounts – and thanks to our new premises we know we’ll pass all the audits and due diligence checks our clients make.


“I think of us as the Southampton of this year’s Premier League title race,” adds Steve, “They’re punching above their weight, they’re winning a lot of friends, and they’re deadly serious about their Champions League aspirations.”


Growing the workforce
As with other parts of the JA Harrison organisation, growth and success are having an impact on the local jobs market. “We’ve just taken on 2 new salespeople in South Wales,” says Steve, “and as the business grows further we’ll increase that number further.”


“We’re also planning an apprenticeship scheme,” adds Keith, “because we know we need to build from a solid base of expertise and apprenticeships enable us to build the bespoke expertise we need.”


Collateral benefits
It’s still too early to fully quantify the effect of the new Cardiff building. Yet already the change has brought with it new jobs, new machinery, new clients and a new confidence. Although keen to realise the full potential of the new location, Keith remains committed to protecting the best of the past.


“Alliance & Heatshield Engineering has a big reputation in South Wales. Its people – and its products – are trusted. The move isn’t about jettisoning that – it’s about taking our capabilities to an even greater audience.”

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J A Harrison & Co Ltd
Britain Works
Greengate Industrial Estate
Greenside Way, Middleton
Manchester M24 1SW
Tel: 0161 832 2282
Fax: 0161 832 3263
E-mail: enquiries@jaharrison.co.uk
Alliance & Heatshield Engineering
Unit A1 South Point
Foreshore Road
CF10 4SP
Tel: 02920 463303
Fax: 02920 485883

P.O.Box: 390844, Unit 30, Street 22
Al Quoz Industrial Area 3, Dubai, U.A.E.

Tel: +971 4 3474688
Fax: +971 4 3474689

E-mail: info@spirapower.com

Web: www.spirapower.com

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